Heavyweight rapper Rick Ross is entering the world of fashion – he’s been unveiled as the new face of P. Diddy’s label, Sean John. The pair has been working closely in recent months after Combs signed on as Ross’ manager and now the hip-hop mogul has brought the “Monster” star onboard to promote his designer wear. Ace

Since when is this big fat nasty ghetto Santa Claus in the face ass negro model material. Ain’t this some BS! He could have chosen anyone in the world and he chooses Ross. I’ll tell you why he did it. Money! Why not put the artist you manage as the face of your clothing line. Cross promotion, I believe is what they call this. Can’t say I agree but it is a smart move.